About


Established in 2010, The War Room is a full service creative agency specialising brand strategy, design, and project management. We’re passionate about working alongside our clients to build successful brands through well executed, strategic design.

Meet the team

  • Joanne Lawson

    FOUNDER / CREATIVE DIRECTOR

  • Kerry Emery

    SENIOR PROJECT MANAGER

  • Claudia Holley

    DIGITAL SPECIALIST

  • David Skinner

    VIDEOGRAPHER / EDITOR

Brands we work with

RX Group

  • "Working with Jo Lawson and her team has been an absolute joy ride over the last 14 years! Every project, every brief—they just get it! It’s like they’re reading my mind (in the best way). No matter how many curveballs the market throws, they adapt on a dime, always bringing their A-game with a standard that makes the rest of us sit up and take notes. Jo, you’re not only a powerhouse but also one of the most down-to-earth, easy going people I’ve worked with. Nothing’s ever too much trouble, and every collaboration feels like a creative adventure. Your passion, creativity, and that rare knack for 'getting me' have been the secret ingredients behind our success. Thank you for bringing your vision, commitment, and a whole lot of fun to everything we’ve tackled together".

    Davina Gray Ebbett -
    De'Longhi Group Marketing Manager